About Us - Focus Backend

1997

It all started from humble beginnings

From a tiny office in Essex, Focus began. Driven by intuition, ideas, and a belief in doing things differently. What started as a small marketing agency quickly grew into a creative team trusted for delivering results, thinking big, and staying one step ahead. And while a lot has changed since then, our energy, curiosity, and love for great work hasn’t.

2002

A national account that changed our path

We continued to grow within the property industry winning 10 regions of Taylor Wimpey. We continue to work with them today, working with their head office to advise national initiatives for both sales and marketing.

2014

A brave new leap for our property marketing

As the agency continued to grow in the creative property marketing sector, we became more focused on the end-to-end customer journey and felt the industry’s marketing suite offering was poor and outdated. So, we launched Navigation Property Marketing Suite Services.  Our first suite we completed was a converted railway arch in west London at Peabody’s More West development. We learned a lot very quickly!

2018

Reimagining property sales environment

As part of a wider rebrand, Navigation became Focus Experiential, with the aim of being a closer part of the Focus family of brands (and it got shortened quickly to XP when we realised we couldn’t say it!). Today it goes by the name of Spaces.

2018

Supercharging our offering with media, data & insights

The wider rebrand coincided with the start of our Media services in the guise of Focus on Media. This move marked the start of our targeted insight-led campaigns, helping our clients stand out in an increasingly competitive market. 2018 was the year we also expanded into London, opening our Shoreditch office.

2023

Three become one to form the Focus Agency Group

We merged our three agencies to create one, all-inclusive offering to the sector, the Focus Agency Group, with three core teams delivering Media, Creative & Spaces.

2024

Experts in Build to Rent and PBSA Marketing

We stepped into the Build to Rent sector, bringing our creative thinking and full-funnel marketing solutions to operators and investors, including Student Accommodation providers (PBSA).  We quickly cemented ourselves as the experts, and were shortlisted a year later for PBSA Consultant of the Year at the Property Week awards.