Connecting the Digital Experience at Abbots Vale
Client
Hopkins Homes
Services
digisuite™
Hopkins Homes approached us to create a digisuite™ for their Abbots Vale development in Bury St Edmunds. Known for their craft-led approach and thoughtfully designed communities, the challenge was to translate this signature brand experience into a highly engaging digital format. The brief required a unified platform to provide structure and consistency during consultative sales appointments. Crucially, we needed to eliminate friction in the digital viewing journey, moving away from separate, static assets and instead creating an interconnected experience that highlights the character of the homes and the appeal of the local area. Our strategy focused on creating an intuitive, seamless journey that effortlessly connects the wider neighbourhood layout with the finer details of individual homes.
This was delivered through a collaborative, multi-team approach: Cross-Team Execution – The suite fully incorporates the custom styling and assets produced by our Creative team, ensuring strict brand alignment. This was then deployed on a premium touchscreen display, seamlessly fitted into a marketing suite designed and installed by our Spaces team. Flexible Navigation – At the heart of the design is a highly detailed 3D-effect isometric siteplan, giving customers a realistic bird’s-eye view of the neighbourhood. To offer complete flexibility, users can easily toggle between this and a traditional 2D siteplan to locate and compare plots. Seamless Immersion – We integrated interactive hotspots directly onto the siteplan pages.
Instead of forcing buyers to open external links, these hotspots allow them to instantly explore local area amenities or launch 360° walkaround virtual tours created by our 3D partners. The final digisuite™ serves as a powerful, polished sales aid that effortlessly guides buyers from a high-level view of the development layout straight into the interiors of individual homes. By combining 2D and 3D siteplans with embedded virtual tours, the tool provides the on-site team with a consistent, premium presentation platform. This integration removes friction from the buying process, allowing prospective customers to fully experience the quality, layout, and lifestyle of Abbots Vale before the homes are even built
01
What we achieved
Delivered a platform that streamlines the sales process
02
How we’re different
We’ve transformed existing assets into an interactive, app-style sales platform
03
What we’re creating
A tool to improve engagement, structure appointments, and support conversion