Driving results for property brands
Client
Multiple Property Brands
Services
Social Media Strategy, Creative Concept Development, Scriptwriting, Presenter-Led Content, Video Production, Editing and Paid Social Media Creative.
Social media audiences are increasingly drawn to content that feels authentic, engaging and native to their feeds. For property brands, traditional promotional videos can struggle to capture attention, particularly when competing with the creators and content audiences choose to engage with.
The challenge is to create social media content that captures attention and feels natural on feeds, while still communicating key messages, showcasing developments and supporting commercial objectives.
Our approach combines the creativity and relatability of creator-style content together with the strategic thinking, production expertise and brand understanding of an experienced agency team.
Our Social Media team goes beyond planning and managing content. We’re the content creators.
From developing concepts and writing scripts to appearing on camera, directing, filming and editing, our team brings a creator mindset to every stage of production.
Combining audience insights, platform trends and social search behaviour, we develop content designed specifically for Instagram, TikTok and other social media platforms – where we know our client’s audiences spend their time.
From presenter-led property tours and lifestyle storytelling, to attention-grabbing hooks and a variety of creative formats, we create a diverse mix of content that engages audiences while delivering clear brand messages.
The result is an engaging, flexible library of brand-led content that feels at home on social feeds, with the versatility to perform across both organic and paid social media campaigns.
Our creator-style approach is delivering measurable results. Following the introduction of our videos, one property development saw a 464% increase in website views, a 479% increase in active users and a 660% increase in web enquires compared with the previous seven-day period.
Elsewhere, campaigns featuring our creator-style videos have achieved cost per lead figures up to 67% lower than campaign averages, alongside engagement rates 47% higher than other creative. By introducing greater variety through different presenters, hooks, formats and storytelling techniques, we’re helping property brands connect with audiences and improve campaign effectiveness.
Our creator-style approach is helping property brands move beyond traditional promotional content, delivering stronger engagement and more effective paid social media creative.
By testing different presenters, hooks, formats and storytelling techniques, we’re creating a greater variety of content that helps brands reach and connect with their audiences.
Campaign feedback has highlighted improvements in engagement and cost efficiency, demonstrating the value of creative diversity and content designed specifically for social media.