Elevating Customer Journeys with digisuite™ at Crest Nicholson
Client
Crest Nicholson National Rollout
Services
digisuite™
Crest Nicholson were experiencing challenges with appointment engagement and client conversion rates across their developments. They needed something that would elevate the customer experience, support their sales teams, and help prospective buyers better visualise their potential homes. The objective was to introduce digisuite™, our bespoke interactive platform, that would collate key development information, streamline appointments, and create a more engaging & structured sales journey. 73% of retail customers now say that the customer experience is more important to them than either the price or the quality of the product, so we know we have to create an experience that captivates visitors and maximises the on site opportunity for the sales team. We implemented digisuite™ using a subscription-based model, providing an affordable solution with continuous incremental updates, ensuring the platform remains as an up to date interactive piece of technology.
To date, over 35 digisuites™ have been delivered across Crest Nicholson developments nationwide, where the system is showcased on a 50” touchscreen within the marketing suite. Built using existing assets `(such as floorplans, site plans, floorplates, and case study videos) the digisuite™ offered a cost-efficient way to introduce interactive technology without the need for extensive new content creation. A refreshed, app-style menu layout was introduced, structured around the typical customer journey, which was used for a more intuitive user experience while giving sales consultants a clear framework for guiding appointments and maintaining consistency. A key feature of a digisuite™ is the dynamic affordability calculator, enabling customers to understand how achievable home ownership can be in real time, helping to break down potential barriers and support decision-making. The new platform offers a comprehensive digital experience for prospective buyers, starting with a 2D interactive site plan that highlights key points of interest surrounding the development.
To streamline the property search, a dedicated “Our Homes” section features dynamic filtering to help customers find their ideal property, while detailed floorplates allow them to explore availability, layouts, and bedroom configurations. For those torn between options, a side-by-side comparison tool enables the viewing and evaluation of two homes simultaneously, which can then be saved using the Favourites feature, complete with QR code functionality for easy access on their own devices. Beyond the homes themselves, a custom location page integrates a live train API alongside bespoke points of interest, calculating precise walking and driving times. Finally, to ensure the platform remains accurate without adding administrative burden, an availability feed integration automatically updates plot information, completely removing the need for manual input.
01
What we achieved
Delivered scalable digisuite across 35+ developments nationwide
02
How we’re different
We’ve transformed existing assets into an interactive, app-style sales platform
03
What we’re creating
A tool to improve engagement, structure appointments, and support conversion